I want to reclaim the hyperreal.
Hyperreality is an inability to distinguish between what is real and what is not. Hyperreality can be described as enhanced reality. Some people become more engaged with the hyperreal world than with the real world.
Hyperreality is thought to be a consequence of the age that we live in.
Hyperrealism is a postmodern philosophy that deals in part with semiotics, or the study of the signs that surround us in everyday life and what they actually mean. For example, a king may wear a crown that symbolizes his title and power. The crown itself is meaningless, but it has come to take on the meaning that society has given it. The reality of the crown and the hyperreality of what it stands for are interwoven. *
These definitions of hyperreality are inadequate, because the philosophers who came up with these ideas are refusing to recognize the role of imagination within "hyperreality". Artists live in hyperreality, because they are creating as well as actively choosing which symbols they will live by. Hyperreality is always given negative connotations- but the negative connotations exist as long as the population at large live under symbols of other people's choosing.
One could argue that it is imagination that separates humans from animals, that is how intrinsic imagination is to humanity as a whole. Our ability to create a vision in our minds is what enables us to control and change reality as it is, instead of merely living at nature's mercy. Imagination is what fuels architects, artists, mathematicians, scientists, religious leaders, and politicians, because they envision a world that they can possibly create, or control. Of course this can occasionally have negative connotations, people might say that Hitler was an artist who had a vision. But the truth is that people are allowed to be idealists, people are allowed to dream. It only gets dangerous when so many people share the same dream, because then they are only creating and recognizing one reality, one Truth- instead of living out multiple dreams, multiple realities and ultimately, multiple truths. I argue that the universe is created to show potentiality, and that there should be as many dreams as possibility will permit, otherwise one Truth becomes Dogma, and dogmas become constricting laws which stop us from living out our full potential as individuals and as a society at large, making us no different from mere animals.
It is far more dangerous for us to live without a vision, because whether we like it or not, we will inadvertently fall prey to other people's visions. Here is a quote from an article on hyperreality that summarizes this point, "Every time we enter a large shopping area with a certain theme, we are entering a hyperreal world. Theme parks such as Disney World, or the casinos in Las Vegas are hyperrealities in which the public can get lost for as long as their money holds out. Hyperreality no longer exists just in our heads; it is being force-fed to us nearly every time we leave our homes." Yes, other people's imagination is force-fed to us, until we fully develop our own imagination, just like children who need their parents to tell them what certain things mean. After a certain age we won't need other people to guide us. If we cultivate our own imagination then we won't be interested in what other people's imagination has to offer us.
Hyperreality is not some thing that we just happen to live in, it's a lifestyle choice. We can choose to go to Disney World, we can choose to go to the mall, or we can choose to create fucking fantastic art and do whatever the hell we want [within reason], [although reason might also be some sort of dogma]. All that this requires is imagination coupled with action- that is the only difference between "Artists" and "Other People".
"Artists" create the reality that they live in, while "Other People" live in a reality created for them by someone else. More people need to actively engage in making their own myths and theories and art. Since we live within a world of symbols, we can change the symbols to our own liking. It all depends on how great a person's imagination and passion are to drive them towards their vision or great work. If a person has little ability to cultivate imagination, then it is likely that they will play a minor role in someone else's simulated reality. That's okay, sometimes we can be part of a dream that's bigger than ourselves, but that's besides the point. The point is that hyperreality is not negative, it is a power that when harnessed gives us the ability to transform mundane reality.
One example is the artist Roger Dean who created the album artwork for many bands during the 1970s. Here is a piece of his art.
Here is the home he created.
What would the world be like if everyone became truly visionary? And what is stopping us from creating a reality that we want to live in?
Jean Baudrillard suggests "that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more." That might be a reality for some people, but I think that it should be a wake up call. Let's create a synthesis where we work together as artists to create the reality that we want.
*http://www.wisegeek.com/what-is-hyperreality.htm









